About ADE
The Amsterdam Dance Event (ADE) is the leading electronic music conference and the world's biggest club festival for electronic music. The event offers a unique blend of daytime conferences, including interactive workshops, technical demonstrations and in-depth round-table discussions, alongside a nighttime music festival with over 700 artists performing in 44 venues around the city.
The annual event attracts 2,500 business professionals and 112,000 festival visitors from all around the globe.
Facts & Figures
A measure of the enduring and growing popularity of the ADE is that despite extra capacity having been added for the daytime events, with the Dylan Hotel acting as an annexes for conferences and business meetings and the Felix Meritis being able to hold an extra 500 people following renovation work, ADE has sold out several weeks in advance of the event for the last four years.
Similarly, each year the nighttime activities feature an ever-growing variety of electronic artists over four nights in 40+ venues which continue to attract a constantly growing number of tourists.
Last year, over 112,000 tourists from the UK, Germany, France, Belgium, Scandinavia and Spain descended on Amsterdam for the ADE weekend.
Conference
Topics & speakers
ADE’s conference program features a wide range of the most important and current topics addressing the really big issues within the overlapping worlds that make up the electronic music scene.
Check out the 2010 topics & speakers
Delegates
The conference attracts 2,500 business professionals from around 60 countries, making it the perfect place to meet potential international business partners and to introduce your business to a worldwide audience.
View the 2010 delegates
Register
To attend the ADE’s conference you need to be registered. ADE has two types of registration: a day pass on the date chosen, and a 4-day full registration.
Read more
Showcases
Promotional possibilities include album or project presentations during the daytime, featured label nights in one of Amsterdam’s many excellent venues, or even including a show in the city during ADE as part of a European tour.
Interested in showcasing at the upcoming ADE? All you have to do to start the process is complete the online application (free of charge). The information submitted will be forwarded to promoters and event organizers, in order that they can assess the best opportunities for each case.
Read more
Promotional opportunities
ADE offers a number of advertising and tailor-made promotional initiatives in order that you have the chance to present yourself, your acts or your company to the international electronic music scene.
Festival magazine
The very best way to reach the 18-34 year-old demographic; the ADE magazine covers trend-setting fashion, lifestyle and, of course, music. ADE publishes a full-colour, English-language magazine with a print-run of 50,000 copies in co-operation with DJBroadcast.
Conference directory
The ADE directory is the most important source of contact and location information for the international electronic music industry. It includes all necessary practical information for participants attending the conference.
Festival
The 2010 ADE brought together a grand total of 197 different events over four nights which between them covered absolutely every style of electronic music from all over the globe.
Performing acts
While on the one hand it is important that ADE reflects the realities of the global scene, by showcasing the biggest and best-known acts and DJs in Amsterdam’s most spectacular venues, investing in the future and in future talent is of equal importance. Alongside the familiar names, you will always find a selection of the best and brightest new acts from Europe, Brasil, the USA and Asia playing in the city’s more intimate clubs.
Check out the 2010 program
Tickets
Ticket sales for the ADE festival start on August 1st. Tickets can be bought safely and securely through the ADE website directly.
Read more
ADE Next
Taking place on Saturday 22 October, ADE Next offers a comprehensive program aimed at helping and informing aspiring musicians and future music industry professionals, featuring big-name talents, legendary producers and top DJs in a relaxed and informal setting.
Speakers & topics
Combining technical demonstrations of the latest and most advanced software and gadgets, alongside discussions about crucial industry entities such as rights collection society Buma/Stemra plus a whole floor of Kremlin Techlabs.
Check out the 2010 program
Tickets
Tickets for ADE Next will be available from the 1st of July onwards.
In the media
Below we've made a selection of articles and videos that were published in several reputed newspapers, blogs, journals and networks.
Golden Gnome Awards (official video), ADE Network Bash (official video), Resident Advisor, DJ Mag, IDJ, De Wereld Draait Door, B@TV, NOS Journaal, Ibiza Voice, 3voor12, Raveline, Enjoy TV, Loop TV, Defected TV, APE Magazine, DJBroadcast, Gaffa, Faceculture, AT5, Rraurl.com, About.com, Virtualnights, Festivalguide, Novum (Golden Gnome Awards), Nights.ro, 3FM, FunX, Imusic, Pioneer DJ Sounds
Testimonials
“If you want to meet new people, learn something and come away with some inspiration this is the place to be.”
Derrick May, US
“At daytime you can talk to all the international business people while at night time you can see all the international artists playing.”
Dave van Dalen, Extrema, NL
“The good thing about the event is that it’s not only about the music industry, it’s also about the big line ups.”
Maykel Piron, Armada Music, NL
Testimonials
"Though Miami is still an essential industry jolly-up, ADE is now where the work gets done"
DJMag, GB
"I have met so many people I haven’t seen all year round. There’s a really great vibe."
Roger Sanchez, US
"In any industry, people party when they go to a conference, but in electronic music the conference is about the parties, which makes ADE some of the most loaded club weekends you'll find anywhere."
Resident Advisor, GB
The ADE works together with a wide range of international partners.
Driebit, Amsterdam
www.driebit.nl
ADE campaign photography:
Krijn van Noordwijk
ADE conference photograpy: Mike Breeuwer & Aico Lind
ADE festival photography: Betribes.com
Corrino Films
